What is the purpose of colour enhancing shampoos?

Colour enhancing shampoos serve a specific function in hair care by targeting unwanted colour tones that can occur due to various factors such as environmental exposure or previous hair treatments. The purpose of these shampoos is to neutralize brassy or dull shades, typically in blonde, brown, or grey hair. For instance, purple shampoos are specifically designed to counteract yellow tones, while blue shampoos help mitigate orange tones in brunette hair.

This targeted approach differentiates colour enhancing shampoos from other hair care products. While moisturizing shampoos focus on hydration, and others may be formulated to protect against heat damage or stimulate hair growth, colour enhancing shampoos uniquely and effectively address colour correction and enhancement directly. By using colour enhancing shampoos, clients can achieve a more vibrant and true-to-tone appearance for their hair color.